The easiest way to promote a golf event without a lot of work struggling to come up with sponsors, players and volunteers, without wondering what to do, when to do it and without hoping for results. In fact, this easy to implement 24 lesson course works with any type of golf event and will provide. 24 "Dead Solid Perfect" Golf Marketing Lessons To Insure Your Tournament Is The Best It Can Be, Promoted The Best Way It Can Be! From: Mike Mucci A Driver and a Sand Wedge North of Conneaut Creek Thursday, 9:47 a.m. Dear Friend in Golf, I just got off the phone with one of my clients I consult with who is promoting a regional golf tournament concept for Charity organizations. In our discussion, I stopped him from making a terrible mistake with the tournaments Unique Selling Proposition that would have cut the sponsorship opportunities for his tournament in half - it was a violation of one of the most important tournament marketing principles. I helped him create a USP that would enhance the promotion of his tournament, not diminish it. Why do I tell you this? To brag? No, that's not necessary; you've already come as a respected gracious visitor to our site. And I have no burning desire to be a know-it-all. In fact, I grow more selective with each passing year. Sidebar: I tell you that because this tournament director is a visionary with many successful golf tournam...